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Big Tobacco Flirts With Non-Smokeable Marijuana

British company’s investment suggests possible CBD beverages
Cigarette makers have been exploring opportunities in cannabis

A Tiny African Kingdom Wants to Export Its Cannabis to the World — Photographer: Waldo Swiegers/Bloomberg

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By Corinne Gretler and Tiffany Kary

July 12, 2021 at 11:00 AM UTC

This article is for subscribers only.

British American Tobacco Plc’s recent investment in Trait Biosciences Inc. offers intriguing clues about how Big Tobacco may capitalize on the growing cannabis market.

While tobacco companies are no stranger to marijuana, the expectation has been that they would gravitate toward things like vape or smokeable flower with THC. After all, inhalable products are their expertise.